Hello reader, recently I watched an RGD video that was a presentation called “Creativity = Strategy”, by Bruce Nussbaum. It was very informative and fairly enjoyable. Since the video was online, I didn’t get to interact with anyone, which was rather unfortunate. Nonetheless, there was still some valuable information I would like to share!
I picked to watch this video because the word “Strategy” from the title peaked my interest. I really enjoy thinking, planning, and then designing so I thought this video would be worth the watch. Twas a good thing that I watched too because Bruce talked about three different strategies of design. Gift strategy, thinking strategy, and strategy of doing good. I found gift strategy to have the most impact on me.
Gift strategy is about coming up with something good and then just tossing it over the fence to consumers. Bruce said something in the video that I found stuck out. “People don’t know what they want until we give it to them.” That got me thinking “how many times have I been given something good and then wanted more?” I then realized how effective this strategy is. Take a moment to see how many times that’s happened to you. Probably quite a bit. It’s like when a gym offers a free month membership so that you can get a taste of the facility to hook you in.
I’m going to try to start designing with gift strategy in mind and see how it plays out for me. I’m assuming it will be more effective depending on what the design is, but it will still be better to try and fail than to fail to try. I wonder what other kinds of useful information I can sap out from these RGD events? I will be checking these out sometime in the near future. Better yet, I think I’ll go attend some RGD events in person!
For any RGD members out there, be sure to check out the Design Thinkers videos (you can find the “Creativity = Strategy” from this page). These video’s are only available to RGD members so if you are not a member, I apologize. Maybe RGD should offer a free month membership!
Well that concludes this post. What are some ways that gift strategy have affected you? Feel free to comment below!
’til next time, John
John LeBlanc 